Fuchsia contracts out the shoe makers, paying them one and a half times more than their typical wages. The company also provides medical benefits and shares profits. This is big. Normally people in this profession don’t have consistent income and must hold multiple jobs to make a livable wage.
Fuchsia sells shoes called “khussas” that are modified slightly for the Western wearer. Additional padding has been added to the sole, and the shape was modified slightly to appeal to women who wear modern ballet flats. The vibrantly colored embroidery and shoe assembly are completed by hand in Pakistan.
In collaboration with FACES Pakistan - a non-profit organization which aims to empower the underprivileged in society, Fuchsia Shoes has launched a public-spirited project aimed at improving the lives of disaster-affected females of mixed communities.