After a successful summer launch, Fuchsia is excited to announce our 2014 Fall collection in collaboration with FACES Pakistan - a non-profit organization which aims to empower the underprivileged in society. Realizing the importance of the ‘women’ in an economy, FACES Pakistan, formed an alliance with Caritas Germany, to commence a project titled Health Education and Enterprise Development (HEED). This public-spirited project aimed at improving the lives of the flood-affected females of the mixed religious communities in Nowshera, Jaffarabad, Rahim Yar Khan and Kashmore.
Apart from the other spheres of life that this project dealt with, an attempt to demonstrate and promote the handicrafts prepared by the skilled women groups was also made. In doing so, extensive training and seed grants were provided so as to enable these disadvantaged women to learn the essentials of business and form social enterprises for life sustaining solutions.
The talent of these marginalized women in making Punjabi shoes (kola puri chappals) caught our, Fuchsia Footwear’s, attention and we joined hands with FACES Pakistan in this endeavor. Where this collaboration highlights the cultural heritage of Pakistan, it also brings to the forefront the creative skills of the sidelined population which would have faded away otherwise.