Artisan Spotlight: A sustainable livelihood

Millions of people in the developing world are associated with the artisan sector. It is one of the main sources of income for both men and women craftspeople who seek a sustainable livelihood.However, these artisans are also some of the most marginalized around the world, lacking independent access to the global market and often exploited by unscrupulous middlemen.One such story of our embroidery artisan - Shehzad who was working with local designers making wedding clothes. He would often struggle to make ends meet during the off wedding season. He has been with us for the last 6 months and now employs atleast 5 more embroidery artisans that are sustainably earning incomes by making Fuchsia Shoes embroidered uppers. Shehzad and his team is now working on making Fuchsia shoes uppers only. Some of their designs in collection are Amira Pink, Amira Black, Marina, Eloise and Penelope.

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