Our Values

WHERE THE MAGIC HAPPENS

Our workshop is located an hour away outside Faisalabad – the third most populous and major industrial city in Pakistan. The workshop is relatively small in comparison to surrounding factories and solely makes shoes for Fuchsia to provide its workers a sustainable living throughout the year.

How It All Began

Understanding that the cottage industry artisans are treated with respect and dignity is just as important to us as the final product. At this workshop, the owner’s core values aligned with us; Rafiq Bajwa—a Sangla native—wanted to give back to the community that raised him. Establishing his own business was his way of bringing jobs back home while promoting his love for arts and craft. He was also supportive of profit sharing idea with the artisans during the Eid season and helped us quantified the medical allowance benefits for the artisans.

Ethical Values

We strive to be a company our employees and customers can be proud of. For us, that means doing our best to support the artisans and communities we serve. It also means respecting the environment and being mindful of our impact and conserving resources where we can. Before working with Bajwa, we conducted an audit to check workshop’s cultural and environmental standards. Our production team was pleased to find that in addition to a safe working environment, the facility was friendly to minorities group.

The leather is sourced from animals that are bred for meat production. Majority of the waste material (such as leather, or unused fabric) is recycled and sold to other accessories manufacturers in the area. All other waste disposal is discharged in a facility few hours away from the town.